MinJungKim.com Braindump v 6.0 Gah. I’m still doing this?

Marketing Randomalia

Never trust or hire a Russian marketer for target marketing. Because clearly, they have no idea that I don’t read Russian, don’t have a penis, and don’t care about home loans, debt consolidation, or being a transfer mule for money out of Africa.
Also, in flashback to a conversation had with KC & Buzz.
Wouldn’t it be […]

This post is amazing

Seriously. Points V. & X. are top of mind today.
B.L. Ochman’s 12 Tenets of Social Media Marketing
Go clickforth and readeth.

Pay to Blogpost?

Published: December 21, 2006
Paying for Blog Juice Could Be Illegal
By Tom Hespos

The FTC’s recent staff opinion might cast the legality of paid blogging programs in the U.S. in a questionable light. Underscore Marketing’s president discusses what this opinion means for marketers.
Over the past few months, several companies have entered into the business of making it […]

Smart Marketing post of the day

Re: Sony’s marketing debacle’s of late — not the least involving fake blogs & w/o mention of that racist billboard ad.
1] Good advertising doesn’t rely on tricking, lying to or deceiving your target audience.
2] The consumer is smarter than you think, alternative marketing tactics must be genuine, authentic and in today’s world, transparent.
3] Today’s interest […]

More people calling out BullShit

This piece articulates a lot of what I’ve had in my gut for a while and some of the ideas discussed at last months Web 2.2 event that Chris & Kristi put together.

Well done.
Though being within the community and *being* an influencer to a certain degree, I have some nuance differences with the […]

But seriously… in interesting marketing news

Intel, IBM Use Chat-Enabled Banner Ads to Talk to Customers“As more consumers are going online, it makes marketing more difficult, but also more interesting, [so] as marketers we have to get smarter about how we reach them and how we interact with them,” said Sandra Lopez, Intel’s global business integrated marketing manager. “It’s a balance […]

OMG Just what I’ve always wanted!

Web 2.2 Session Closed

So I just finished up my session on Real Marketing aka No Bullshit Marketing for Web 2.2 with Jason & Raj of WDFA Marketing talking about taking the bullshit out of marketing and calling it out as real marketing.
First off:
Yes: I totally said “There’s a shitload of clusterfuckery in the Web 2.0 World“.
Highlight of […]