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26 January 2007 @ 5pm

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WSJ Goes Scratch & sniff?

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'Wall Street Journal' to Offer 'Rub 'n Sniff' Ads

‘Wall Street Journal’ to Offer ‘Rub ‘n Sniff’ Ads

Going Beyond Perfume to Find Scent Possibilities, like New Money

NEW YORK (AdAge.com) — And you thought the Small Street Journal was a new experience. The Wall Street Journal is on the verge of offering scented print-ad units that will appear on the regular pages of the paper. The technology takes “scratch ‘n sniff” to a more refined level — think “rub and sniff.” FULL ARTICLE


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This post is amazing A pretty good weekend. Muscles = Sore. Nose = Runny.