WSJ Goes Scratch & sniff?
Say What?
‘Wall Street Journal’ to Offer ‘Rub ‘n Sniff’ Ads
Going Beyond Perfume to Find Scent Possibilities, like New Money
NEW YORK (AdAge.com) — And you thought the Small Street Journal was a new experience. The Wall Street Journal is on the verge of offering scented print-ad units that will appear on the regular pages of the paper. The technology takes “scratch ‘n sniff” to a more refined level — think “rub and sniff.” FULL ARTICLE
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