Re: Sony’s marketing debacle’s of late — not the least involving fake blogs & w/o mention of that racist billboard ad.
1] Good advertising doesn’t rely on tricking, lying to or deceiving your target audience.
2] The consumer is smarter than you think, alternative marketing tactics must be genuine, authentic and in today’s world, transparent.
3] Today’s interest in brand politics means that everything you do will come under scrutiny from someone. See number 2.
4] Involve your consumer in the brand conversation, give them the tools to do so and they will repay you four-fold.
Hat tip: Adage