More people calling out BullShit
By Min Jung. Filed in General, SmartMarketing |
This piece articulates a lot of what I’ve had in my gut for a while and some of the ideas discussed at last months Web 2.2 event that Chris & Kristi put together.
Well done.
Though being within the community and *being* an influencer to a certain degree, I have some nuance differences with the “worst case scenario” marketer that is shown here.
Still at its core: Marketing, when done well, is about metrics & measurability, product, execution, messaging, and strategy.
Not a business of “well I’m cool and people listen to me so you should give me money so I can travel to France and tell other people why they should listen to me because i know what’s real and marketers don’t.”
I’m just saying.
