November 2006 Archive
Randomalia
* I took a glass of scotch *with me* from party A to chill party B last night. Where I have no recollection of calling party B’s attendee’s sister names. OMFG. LOL. STFU. BBQ.
* My cel phone is currently totally dead
* I am wondering if anyone’s doing any tracking/writing up on nanocontent/nanoblogging/nanopublishing – ie: stuff like twitter, dodgeball shouts, facebook mobile, status updates, yahoo 360 shouts, etc etc.
* I look like the kind of person who understands produce. Why do people keep on coming up to me and asking me to listen to their melon thumps?
* Walls, the play, is up for 2 more weekends. Get your tickets. Use discount code MINJUNG as you’re checking out.
* I am wanting a nap.
Web 2.2 Session Closed
So I just finished up my session on Real Marketing aka No Bullshit Marketing for Web 2.2 with Jason & Raj of WDFA Marketing talking about taking the bullshit out of marketing and calling it out as real marketing.
First off:
Yes: I totally said “There’s a shitload of clusterfuckery in the Web 2.0 World“.
Highlight of the points that I hope people got out of the session are as follows
Every touch point with a user is a marketing opportunity – Offline/Online – customer care, user design, email responses, shwag, conversations, your business card, etc.
Every person is a marketer: on your first date, speaking, conversing, passing on a business card, etc.
Embrace your inner capitalist – every person (marketing absofably!) should be held accountable for the value that they add to their company. Goals/Results are still v. important.
Marketing & Writing are very similar
To do it well, one has to keep in mind Who/What/Where/When/How
(not discussed but from my notes)
Who : Who really is your audience?
Are they early adopters? Your mom? What language do they understand. How do they behave? It’s a lot of anthropology here: Are they a micro audience? Are they forgiving of errors/breaks? Are they willling to change behavior?
What: What are your goals? Stay focused on it
Brand Awareness/Acquisition/Upsale/CrossSale/Loyalty/Evangelism
Where: Where is your audience? Which environments – behavior segments/demographics/psychographics/geographics/ are they?
When : When are you interacting with them? What time in the life cycle – from registration/exposure to point of purchase or even upon canceling your service – customer/user loyalty lifecycle is really key to targetting msging
How : In a growingly fragmented media distribution environment – what works best to get your message across to respond to your call to action.
And oh yeah – disagree with something? Call bullshit on it.
Thank you for everyone who attended and participated. It was fun!
Real Marketing in a Web 2.0 World
I’m not a hater. No, seriously.
But I’ve had my fill of discussions on marketing/unmarketing and new media marketing.
So I’m planning to flesh out during the Web 2.2 event, my ideas, experiences, and true-to-life real strategies and plans that absolutely work, produce results, and are (crazy talk) measurable.
Things that piss me off? The following misconceptions.
- Traditional marketing doesn’t work for non-traditional companies/new media or web2.0 companies
- Traditional marketers don’t know how to adapt/work with new mediums
- Marketers don’t actually have control or contribute real results
- Marketing isn’t measurable
- Marketing (in a traditional sense) has to be expensive
- Marketing is unexciting and single-faceted
- Marketing is unnecessarily held accountable to investors/executives/ etc.
- Marketing is impersonal
- Marketing isn’t clever or creative
So I call Bullshit.
In a big way.
Want to know more? Please come and join me at Web 2.2 where I’ll be having a discussion/presentation with professional colleagues and traditional marketing experts at WDFA Marketing to discuss real marketing for real companies who (crazytalk) want real results.
AATC presents Walls! + MJ’s Friends get the cheapo discount
Rad Show – Come out. MJ’s friends get the cheapo discount – Fo’ Heezy
Nember 2-19, 2006
“Walls” is a play by Jeannie Barroga, winner of the prestigious
National Endowment for the Arts (NEA) award. “Walls” depicts the stories of soldiers of the Vietnam Era and their loved ones preceding the unveiling of Maya Lin’s controversial Vietnam War Memorial in Washington, DC. It is a timeless play that explores our society’s conflicted relationship with
Discount tickets for my peeps with the Discount Code MINJUNG on all Saturday Night performances in the Balcony. ($15 regular, $10 with the MinJung Discount) There are also $15.00 ($25 regular) GENERAL ORCHESTRA TICKETS for ANY NIGHT by entering in the password of FRIEND.
(Passwords are good for online purchases up to 4 hours prior to showtime)
Yeah – that’s how I roll.
Cute Babes
My friend from college has her baby in BoingBoing fame today.
Hurray!
See! Korean babies are *ever* so cute.