But seriously… in interesting marketing news
Intel, IBM Use Chat-Enabled Banner Ads to Talk to Customers“As more consumers are going online, it makes marketing more difficult, but also more interesting, [so] as marketers we have to get smarter about how we reach them and how we interact with them,” said Sandra Lopez, Intel’s global business integrated marketing manager. “It’s a balance between giving them compelling content and [having them] not thinking it’s just a marketing ploy.”
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