Web 2.2 Session Closed
So I just finished up my session on Real Marketing aka No Bullshit Marketing for Web 2.2 with Jason & Raj of WDFA Marketing talking about taking the bullshit out of marketing and calling it out as real marketing.
First off:
Yes: I totally said “There’s a shitload of clusterfuckery in the Web 2.0 World“.
Highlight of the points that I hope people got out of the session are as follows
Every touch point with a user is a marketing opportunity - Offline/Online - customer care, user design, email responses, shwag, conversations, your business card, etc.
Every person is a marketer: on your first date, speaking, conversing, passing on a business card, etc.
Embrace your inner capitalist - every person (marketing absofably!) should be held accountable for the value that they add to their company. Goals/Results are still v. important.
Marketing & Writing are very similar
To do it well, one has to keep in mind Who/What/Where/When/How
(not discussed but from my notes)
Who : Who really is your audience?
Are they early adopters? Your mom? What language do they understand. How do they behave? It’s a lot of anthropology here: Are they a micro audience? Are they forgiving of errors/breaks? Are they willling to change behavior?
What: What are your goals? Stay focused on it
Brand Awareness/Acquisition/Upsale/CrossSale/Loyalty/Evangelism
Where: Where is your audience? Which environments – behavior segments/demographics/psychographics/geographics/ are they?
When : When are you interacting with them? What time in the life cycle – from registration/exposure to point of purchase or even upon canceling your service - customer/user loyalty lifecycle is really key to targetting msging
How : In a growingly fragmented media distribution environment - what works best to get your message across to respond to your call to action.
And oh yeah - disagree with something? Call bullshit on it.
Thank you for everyone who attended and participated. It was fun!
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