Web 2.2 Session Closed
By Min Jung. Filed in GeekGirlCollisions, General, SmartMarketing |
So I just finished up my session on Real Marketing aka No Bullshit Marketing for Web 2.2 with Jason & Raj of WDFA Marketing talking about taking the bullshit out of marketing and calling it out as real marketing.
First off:
Yes: I totally said “There’s a shitload of clusterfuckery in the Web 2.0 World“.
Highlight of the points that I hope people got out of the session are as follows
Every touch point with a user is a marketing opportunity – Offline/Online – customer care, user design, email responses, shwag, conversations, your business card, etc.
Every person is a marketer: on your first date, speaking, conversing, passing on a business card, etc.
Embrace your inner capitalist – every person (marketing absofably!) should be held accountable for the value that they add to their company. Goals/Results are still v. important.
Marketing & Writing are very similar
To do it well, one has to keep in mind Who/What/Where/When/How
(not discussed but from my notes)
Who : Who really is your audience?
Are they early adopters? Your mom? What language do they understand. How do they behave? It’s a lot of anthropology here: Are they a micro audience? Are they forgiving of errors/breaks? Are they willling to change behavior?
What: What are your goals? Stay focused on it
Brand Awareness/Acquisition/Upsale/CrossSale/Loyalty/Evangelism
Where: Where is your audience? Which environments – behavior segments/demographics/psychographics/geographics/ are they?
When : When are you interacting with them? What time in the life cycle – from registration/exposure to point of purchase or even upon canceling your service – customer/user loyalty lifecycle is really key to targetting msging
How : In a growingly fragmented media distribution environment – what works best to get your message across to respond to your call to action.
And oh yeah – disagree with something? Call bullshit on it.
Thank you for everyone who attended and participated. It was fun!
Tuesday, December 26th 2006 at 3:42 pm
…I monitor about 200 blogs daily. Mostly business, some political, a few cycling, GO, music, etc. I try to read all points of view – not just bloggers who line up with my world view. Which brings me to the blog of Min Jung Kim who outwardly seemed to be like many of the San Francisco (M)archetypes who dominate the marketing ranks today. Most of whom were raised as children of choice and excess who approach their marketing with the same self-centered zeal…