MinJungKim.com

I’m not a hater. No, seriously.

But I’ve had my fill of discussions on marketing/unmarketing and new media marketing.

So I’m planning to flesh out during the Web 2.2 event, my ideas, experiences, and true-to-life real strategies and plans that absolutely work, produce results, and are (crazy talk) measurable.

Things that piss me off? The following misconceptions.

• Traditional marketing doesn’t work for non-traditional companies/new media or web2.0 companies
• Traditional marketers don’t know how to adapt/work with new mediums
• Marketers don’t actually have control or contribute real results
• Marketing isn’t measurable
• Marketing (in a traditional sense) has to be expensive
• Marketing is unexciting and single-faceted
• Marketing is unnecessarily held accountable to investors/executives/ etc.
• Marketing is impersonal
• Marketing isn’t clever or creative

So I call Bullshit.

In a big way.

Want to know more? Please come and join me at Web 2.2 where I’ll be having a discussion/presentation with professional colleagues and traditional marketing experts at WDFA Marketing to discuss real marketing for real companies who (crazytalk) want real results.

This entry was posted on Tuesday, November 7th, 2006 at 12:12 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.