I’m not a hater. No, seriously.
But I’ve had my fill of discussions on marketing/unmarketing and new media marketing.
So I’m planning to flesh out during the Web 2.2 event, my ideas, experiences, and true-to-life real strategies and plans that absolutely work, produce results, and are (crazy talk) measurable.
Things that piss me off? The following misconceptions.
- Traditional marketing doesn’t work for non-traditional companies/new media or web2.0 companies
- Traditional marketers don’t know how to adapt/work with new mediums
- Marketers don’t actually have control or contribute real results
- Marketing isn’t measurable
- Marketing (in a traditional sense) has to be expensive
- Marketing is unexciting and single-faceted
- Marketing is unnecessarily held accountable to investors/executives/ etc.
- Marketing is impersonal
- Marketing isn’t clever or creative
So I call Bullshit.
In a big way.
Want to know more? Please come and join me at Web 2.2 where I’ll be having a discussion/presentation with professional colleagues and traditional marketing experts at WDFA Marketing to discuss real marketing for real companies who (crazytalk) want real results.