I’m not a hater. No, seriously.
But I’ve had my fill of discussions on marketing/unmarketing and new media marketing.
So I’m planning to flesh out during the Web 2.2 event, my ideas, experiences, and true-to-life real strategies and plans that absolutely work, produce results, and are (crazy talk) measurable.
Things that piss me off? The following misconceptions.
- Traditional marketing doesn’t work for non-traditional companies/new media or web2.0 companies
- Traditional marketers don’t know how to adapt/work with new mediums
- Marketers don’t actually have control or contribute real results
- Marketing isn’t measurable
- Marketing (in a traditional sense) has to be expensive
- Marketing is unexciting and single-faceted
- Marketing is unnecessarily held accountable to investors/executives/ etc.
- Marketing is impersonal
- Marketing isn’t clever or creative
So I call Bullshit.
In a big way.
Want to know more? Please come and join me at Web 2.2 where I’ll be having a discussion/presentation with professional colleagues and traditional marketing experts at WDFA Marketing to discuss real marketing for real companies who (crazytalk) want real results.
I would actually like to go … but I’m currently in another country
How about people who use traditional marketing techniques, but use them poorly and get bad results and then say that marketing does not work?
Great post MJ. Looking forward to it.
[...] 2:30PM Real Marketing in a Web 2.0 World This is going to be a real, honest look at the good side of marketing – the kind where the core idea is to match the value of the product or service with the needs of real customers – this is not the smarmy sales at all costs sort of marketing that some unenlightened few would have you believe it is. The Blog post MJ wote is a must read for everyone – according to her post, she is planning to “flesh out my [MJ’s] ideas, experiences, and true-to-life real strategies and plans that absolutely work, produce results, and are (crazy talk) measurable. (Min Jung Kim) [...]
amen sista!
Sounds awesome. I’ll be there.
Looking forward to your presentation!