Beauty = Drama
By Min Jung. Filed in General |So sometime in May I went to my very first Eyelash Extension session.
It was, of note, delovely.
I posted a full detail rundown on the process
I posted an afterphoto
I posted a review on Yelp which wound up being used in a Weekly Yelp Newsletter.
Making me even micro-content famous among yelpers for a week.
I’ve been offered a free lash set for a class.
I’ve referred 3+ clients to the place where I get my lashes done.
I’ve answered emails from other Asian women about the process.
And I’ve been distantly observing the war of lash peeps (including an email from a lawyer) regarding comments made ON MY BLOG IN MY COMMENTS.
Excerpt
lash queen Says:
September 21st, 2006 at 8:49 pm eNovaLash has sunk to a new low. Their web site now proclaims at the top of their home page that “NovaLash is the ONLY lash extension product that is AEWCA-approvedâ€. One is left wondering who is AEWCA? I did some checking on this. It is the “American Extended-Wear Cosmetics Associationâ€. Their web site is www.ae-wca.org. Their web site “looks official†and “sounds officialâ€. It “warns†against using any eyelash extension product that is not made by NovaLash.
Email from Lawyers 09/25/06
Dear Min Jung Kim-
I represent the Houston-based company, NovaLash, which is referenced on your page with the following link:
www.minjungkim.com/2006/05/27/check-em-out-they-look-totally-natural-not-dra
gqueen-esque/The information posted by Lash Queen regarding NovaLash is obviously disparaging to my client, and false. We respectfully request that you remove this disparaging post from your website as soon as practicable. In addition, we request that you provide any information as to the identity of Lash Queen.
We appreciate your cooperation. If you have any questions, please feel free to contact me.
Sincerely,
David T. Dorr, PE
Law Office of David T. Dorr, PC
2020 North Loop West, Ste 230
Houston, Texas 77018
(713) 957-4413 tel.
(713) 957-8297 fac.
mailto:dtdorr@sbcglobal.net
10/20/06 Comments Entry
Sophy Merszei Says:
October 20th, 2006 at 1:03 pm eIn response to a recent blog posting regarding the integrity of NovaLash and its products, let me say that thousands of satisfied customers can tell you our company produces and sells only the highest-quality eyelash extension products. NovaLash is the only company offering formaldehyde-free adhesives, keeping consumers safe from potential allergic reactions and any associated cancer risk. Formaldehyde is not something you want to put in your eyes. As the only American-made lash extension product on the market using U.S. pharmaceutical grade (USP-Class VI) ingredients for greater purity, NovaLash extensions are only distributed to licensed professionals, guaranteed.
Latest Comments
Lorianne Says:
October 25th, 2006 at 9:43 am eDear Ms Merszei,
Thank you for replying to the blog posting regarding the integrity of NovaLash and its products. While I appreciate your reply, some of your statements raise questions that I, and other beauty professionals have, that need to be answered objectively.
I am a Registered Nurse, and an eyelash extension professional. I love providing eyelash extensions as a service and my clients love them. In fact, I have tried several eyelash extension companies including yours in my effort to provide the best.
The intention if this blog entry is not to bash your company or any other. The intention of this entry is to ask you objective (factual) questions in an effort to understand more.
Ms. Merszei, in your blog entry you state:
“NovaLash is the only company offering formaldehyde-free adhesives, keeping consumers safe from potential allergic reactions and any associated cancer risk.“Ms Merszei, please provide us (via this blog) scientific evidence that your adhesive is the only formaldehyde-free adhesive.
And, please provide us with scientific evidence that your adhesive is in fact formaldehyde free. From my research into cyanoacrylate medical adhesives, I find that a small amount of formaldehyde is found in all cyanoacrylate adhesives. In fact, higher concentrations of formaldehyde may be found in many cosmetic and household items that we use everyday, such as nail polish, shampoo, dishwashing liquid and cosmetic powders.
My only comment at this point is – wow. All sorts of Dynasty/Falcon Crest style drama shit.
Let me go batt my eyelashes elsewhere now.



Thursday, October 26th 2006 at 5:15 pm
I got something similar on my wordpress.com weblog, on this entry. Bizarre. You think company slander and rebuttals via comments are going to be the next thing to muck with search engine results?
Thursday, October 26th 2006 at 11:10 pm
What is want to know is why David T. Dorr, attorney at law has an SBC Global email address.
Thursday, October 26th 2006 at 11:10 pm
What I want to know is why David T. Dorr, attorney at law has an SBC Global email address.
Friday, October 27th 2006 at 5:13 pm
Winona… Lawyers are NOTORIOUS for being a bit behind on the Intarweb (I used to work at a legal media company, trust me), so that’s not too unusual… I’ve seen lots of boblegal@aol.com, etc… heh
MJ and Jason.. truly bizzzzzare.
Wednesday, November 1st 2006 at 6:34 pm
Winona – I gave up my dtdorr@aol.com email and dial-up years ago. Would you prefer my dtdorr@yahoo.com email?
David T. Dorr, PE, Attorney
TXBN 24004622, SDTX 22944
(713) 957-4413 tel
(713) 957-8297 fac
Tuesday, November 7th 2006 at 8:00 pm
David T. Dorr….Can you ask your client to be wise and refund my money since I don’t want my name on NOVALASH Thank you Take care
Monday, January 15th 2007 at 9:31 am
I tried NovaLash– caused eye irritation and great mess to my customer.
Try it if you dare– or love the wonderful “after effects”
Sophy Merszei is a scammer.
Friday, February 2nd 2007 at 5:59 pm
Dear David Dorr
unless you happen to be sleeping with Sophy Merszei– don’t bother to defend her.
She might be an attractive woman– but a also a woman with little substance.
I got together with my girlfriends and we all agree that NovaLash is a scam. The glues sold by Sophy Merszei at NovaLash are always sold dried out. I might as well buy glues from her rival http://www.Xtremelashes.com instead.
Girls!!! http://www.Xtremelashes.com gave me extremely good service.
Friday, February 2nd 2007 at 6:01 pm
Eyelash extensions, flare lashes, strip lashes, and mink lashes
Submitted by Denise on Mon, 2006-03-06 21:17.
I am curious as to what people have experienced in the way of eyelash extensions or lashes in general. I work in Los Angeles in the eyelash business and am looking for favorites, least favorites, recommendations on lash professionals in your area of the world, etc. I also distribute mink lashes, if anyone is looking, and FAR BELOW what you’ve read about! Talk to me!
Denise’s blog | login or register to post comments
( categories: Makeup )
Expert Techniques?
Submitted by prettyface on Tue, 2006-03-07 10:33.
Denise,
I’ve used fake eyelashes a total of probably 10-12 times in my life. The two biggest problems I have with them is how to put them on so that they look even and natural and how to make sure they are comfortable the whole time I’m wearing them. Usually I’ll get about 30 minutes to an hour into an evening and then all I can think about is how badly I want to take the lashes off. Can you offer, in your next blog entry, perhaps, some tips and tricks you know of to make putting on and wearing fake eyelashes a more enjoyable experience?
Thanks!
prettyface
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Novalash Deception!!!!
Submitted by pamtiki on Thu, 2006-09-21 21:35.
NovaLash eyelash extensions has sunk to a new low. Their web site now proclaims at the top of their home page that “NovaLash is the ONLY lash extension product that is AEWCA-approvedâ€. One is left wondering who is AEWCA? I did some checking on this. It is the “American Extended-Wear Cosmetics Associationâ€. Their web site is http://www.ae-wca.org. Their web site “looks official†and “sounds officialâ€. It “warns†against using any eyelash extension product that is not made by NovaLash.
To understand first hand, the deceptive nature of NovaLash, please visit http://www.DNSstuff.com. This is a public website that provides information about who registers and owns the domain name for websites. On the DNSstuff.com website, go to the third box down on the left column where it says, “WHOIS lookupâ€.
In this box, type in the domain name for NovaLash, which is: http://www.lashextensions.com Repeat this with the domain name for this official looking site: http://www.ae-wca.org
You will quickly see that the President of NovaLash, Sophy Merszei, registered and owns BOTH websites.
Imagine the mentality of someone, like Ms. Merszei, President of Novalash eyelash extensions, who would conceive of the idea of creating an official looking web site, call it something that sounds impartial like the “American Extended-Wear Cosmetics Association†– and then pretend that it is meaningful that NovaLash is the only lash extension product that is approved by this organization. Ms. Sophy Merszie even has the audacity to call ALL other competing products “toxic†based on this phony organization that SHE created!!!
Come on, Ms. Merszei. You should be ashamed of your deception.
Please visit http://www.DNSstuff.com soon. Ms. Merszei is obviously unaware that the entire planet can easily find proof of her deceptive practices with a few keystrokes. I am sure that she will soon figure out how to remove her name as the domain owner of http://www.as-wca.org . Please see this for yourself quickly.
On a side note, I have witnessed first hand the tremendous quality problems that NovaLash has had with their products. Furthermore, it is difficult to get NovaLash customer service to answer the phone to make a complaint. But don’t take my word for it. If you want to understand the general level of disgust with this company, please go to their website, click on “Find Us†then select “NovaLash Professionalsâ€. You will find over 200 names listed of actual NovaLash customers. I invite you to randomly call any 5 or 10 of those listed on Nova’s own site and simply ask them what they think about the company. You will probably be shocked at what you hear.
In my opinion NovaLash has used scare tactics about the safety of competitor’s products in order to market themselves. How can you trust anything that Ms. Merszei might say given the deception that she is willing to stoop to? If NovaLash was really concerned about safety, I believe they would raise their standards and REQUIRE, not just recommend, hands-on training to buy their product. NovaLash only recently began to sell only to licensed salons, probably in response to a lawsuit. Prior to this, anyone with a credit card could buy NovaLash products. I believe it is irresponsible to sell to untrained, unlicensed people and suggests that NovaLash is more interested in making a quick buck than in safety or the long term health of the eyelash extension industry.
Friday, February 2nd 2007 at 6:09 pm
Dear All I have used NovaLash— they are right in that their products have unparalleled safety– in the wrong direction.
I have used their products on my arm to test if the glue irritates. They do. They certainly do.
I had a rash welt akin to nappy rash a day after I applied the glue to skin. My physician advised me to not use the glue on the eyes.
I even sent the glue for testing at a scientific lab— and the lab report said 20 percent formaldehyde plus 2 percent sodium hydroxide– an extremely caustic chemical to human skin.
So what is Sophy Merszei and her quack doctor husband Justin Merszei who is the “medical director” of NovaLash trying to sell?
They also advertise NovaLash as being U.S. pharmaceutical grade… are they kidding us by asserting FDA approval? Or did Sophy Merszei graduate from the Tammy Faye Baker School of Cosmetology?
Tuesday, May 15th 2007 at 2:20 am
Oh wow! I am so shocked…. How can they get away with selling this glue still? They travel all over the United States and teach classes.
Friday, September 7th 2007 at 2:18 am
Frankly and sadly
Sophy has a new company– see
http://www.TheLashCo.com
Friday, January 25th 2008 at 11:53 am
Lash Co. —- which is an expansion of the lash bussiness. VERY SUCCESSFULL lash extension salon. with loyal customers and clientelle from all around US, not only Texas (even LA celebrities fly in for monthly appointments)
Novalash is better than ever. offering the exclusive adhesive made in US of unprecedented quality. I would say — instead of pouring unsupported claims over Novalash invest your money and time in developing better products.
By the way Extreme was sued by Novalsh for dirt compains two times and WON two times.
Wednesday, June 11th 2008 at 4:21 pm
info@premierlash.com
http://www.premierlash.com
Hi Everyone,
PremierLash offers lash extension products, refills and starter kits to Licensed Cosmetologist’s, Aesthetician’s, Certified Extensionist’s, Training Academy’s and Professional Salon’s.
Premier offers a complete product line to equip your salon with the latest brand name products and designer labels.
It is our goal is to fuel the industry with new and innovative products. For more detailed information, visit us online at http://www.premierlash.com for a complete product listing (apparel, tweezers, tools, retail products, make-up brushes, lashes, crystals, eye pads, starter kits, combination kits, starter kits, cases, anti-aging, adhesives, removers, coating etc.).
Should you have any further questions feel free to contact us, special requests are always welcome.
International customers can also order online, shopping cart includes currency conversion and international shipping costs.
Sample lashes are available upon request. Please email us and title the subject line MinJungKim. Please include your name, address, phone and applicable license and certifications.
PremierLash
http://www.premierlash.com
info@premierlash.com
(p)+1 801 201 7712
Saturday, November 29th 2008 at 2:22 pm
I hadn’t seen anything about Nova Lash eyelash extensions since January 2008. So I thought I would post to say I just tried Nova Lash eyelash extensions and I LOVE THEM! They are long, thick, and beautiful. I get lots of compliments. They look and feel natural. I’ve had no complications with them and highly recommend them. I guess all of that testing and certification with AEWCA worked. Did I say I LOVE THEM?! I DO!
Tuesday, July 14th 2009 at 12:30 pm
I am a licensed cosmotologist of 20 years and licensed Novalash extensionist. I also wear the Novalash products and I have to say that I love Novalash! I have had no problems nor have my clients. I do not have anything against any other lash company but Novalash is a great product. Not everything is for everyone so instead of saying that it is a bad product, maybe consider the fact that it just isn’t the product for you.
Saturday, September 26th 2009 at 9:35 am
Wanted to share a video with you ladies on a new product line of eyelash extensions. We are the next generation in eyelash extension technology. The process is now more hygienic. We have developed precision app techniques. Let us know your thoughts!
http://www.outlashe.com
Video:
http://www.youtube.com/watch?v=JIWRxQxL3O8